Rasheeda is a DJ that currently lives in São Paulo, Brazil, and met TRICOMA in a bazaar from Calefação Tropicaos.
How did you find out about the brand?
I had just moved to São Paulo and the weather was beginning to get a bit cold. My friend, Leo TN, invited me to a bazaar that he was helping out at and it just happened to be Tricoma. I was in love with the concept and design from the moment I laid eyes on it. I knew I needed to be in those clothes and I immediately started planning.
Why you wanted to be photographed using it?
I am a musical artist and DJ so I am always looking to have professional photos done. Tricoma was my favorite because the original concept and knit wear from Minas was something different.
Whats the thing about Tricoma you like the most?
I love the colours and the patterns the most. I also love that the knit wear is wearable in the cooler months and the warmer months. The quality is superb as well.
How was the photoshoot?
The photoshoot was amazing. Tricoma’s artisti director, João, was supportive and encouraging. Our photographer Fernando, was so sweet and I really loved his attention to detail. We had been planning to do something on the Martinelli building so this was an awesome opportunity for both Crew Active Photography and Tricoma.
Were you comfortable?
I was super comfortable. The clothing was comfortable. It was a good day and I also come from modeling and marketing. I studied that in school. I love the camera.
Whats your job and where do u currently live?
I am currently living and working in Sao Paulo. I am a singer and DJ.